07 Jan, 2020
With every passing day there is seen a new innovation in the market. People are much more absorbed in technology than ever before. In times of social media, technological impacts are visible on a grassroots level. Augmented reality is one of the most sought after technological innovations that is continuously taking business and entrepreneurial landscape by storm. It’s an enhanced interactive experience generated by computerized Systems displayed via 3D High Definition video and audio having the ability to reshape the outlook of digital content, products, and services. AR is an amalgamation of real, virtual and real-time interactive features. This advancement might seem as a recent innovation but the truth is it has been a staple of the content creation discussion and discussed and debated in software development circles for quite some time. Its more recent boom in the mass markets has been caused by innovations like Google Glass , Pokémon Go and many more. Adopting AR techniques to your business’ content marketing strategy can help a brand more effectively tug at the heart strings of their ideal consumer, helping your product sell at a much higher, more consistent pace - and to those who have a vested interest in how you’re presenting valuable new content and information. In this article, we’re taking a closer look at how your business can use augmented reality to achieve maximum benefits. Opportunity Awaits Those Who Embrace webAR The mobile phone is arguably the most popular and commonly used device for consuming content. When it comes to audience awareness and brand perception for potential buyers, mobile devices are consistently on nearly everyone’s person - waiting to be accessed. Augmented reality and the interactive nature of its content represent the 8th mass media, a digital platform that has no expiry date, no accessibility issue for connected individuals, and no bounds from which to exist. You can be selling your products, services, or expertise online or from the trunk of your car - augmented reality positions your content in such a way to encourage engagement and conversion from your most ideal target market. AR Project Management in Construction, Development & Manufacturing More and more reputable firms and brands use real-time AR markers to facilitate plans, goals, and streamline objectives with project management and product development tools. With the passage of time, AR will become one of the most used tools in construction, real estate, and commercial development. 3D models combine all evolving building data, site plan adjustments, and inform architects, engineers, and project managers of structural, aesthetic, and efficiency matters. Construction companies are already benefiting from assistance in the form of specialized automated measurements on-site and in real time during construction with the help of digital mapping. Manufacturing a product involves various complex stages of testing and development like transformation of raw material, supply chains, maintenance, and repairs. All of these stages can incorporate AR in assisting and improving the process before being carried out. It will facilitate employees and reduce on site errors. Already, the automotive, mechanical engineering, architecture, and industrial hardware industries are using various iterations of AR technology to further implement advanced training, improve assembly line efficiencies, and help workers problem solve in real time in an effort to reduce road blocks and downtime. Instant Customer Feedback In order to succeed in any business the primary rule is to deeply understand the problems, and issues your ideal audience routinely runs into. When you understand their pain points, you can tailor your content strategy to intervene by offering a comprehensive solution. The traditional methods of gaining access to customer feedback and reviews require a lot of manual recovery and data analytics platforms, but using AR allows for information to be recovered in real-time as your customer is interacting with your content. Businesses can address both exceptional and less-than-satisfactory customer service, retail environment maintenance issues, find customers in the midst of navigating a pain point, or promote automated up-sale opportunities to guests interacting with AR content. Businesses can now effectively understand their strengths and weaknesses and market presence by viewing how many people interact with specific content each day, how long they interact with certain content, where they find this content, and how consistent conversion rates are realized. These powerful insights allow businesses to tweak, cater to certain ideals, times, tastes, and buying patterns. Augmented reality tools also engage customers by encouraging them to take part in the designing process of products and offer insights on their improvement. This input is then digitally conveyed in real time to you, providing a smoother chain of feedback leading your clients in getting exactly what they want and making you capable of providing it to them with fewer barriers between the customer and a transaction. AR has the ability to create a bridge between customer expectations and vendor fulfillment. AR for GPS, Navigation & Tourism Now clients can find their way by using AR tools in a much more relaxed and fun way. Old school maps and existing geolocation tech can be very confusing sometimes. Customers notice a striking difference by using the camera of any smartphone to access webAR-based virtual overlays and implemented AR Powered Navigation Systems. Instead of following a map, the customer can be guided through a virtual path using the camera on their smartphone. Retail AR will inevitably and fundamentally change the shape of commerce and the retail industry globally. We’ve said it before, and we’ll say it again - the main strength of augmented reality for brands is that the hardware and AR tech is already here and being used by a massive population of engaged shoppers. With retail and shopping, a customer who is not present in-store will be able to effectively try on clothes without seeing them, or even wearing them in a physical sense. Augmented fittings will alleviate a huge pain point for many modern online shoppers by helping them visualize and size garments before buying. This advancement to online shopping will help shoppers feel more confident in their purchasing power, increasing revenues and the likelihood to repeat a purchase. But it’s not all about clothing; AR furniture placement will change the way people interact with online furniture shopping experiences. Take IKEA for example, who have already implemented an AR-based solution so prospective buyers can visualize specific pieces in their spaces in real-time prior to making a purchase. AR for Marketing Probably one of the most interesting fields in which AR can be incorporated is digital marketing. Business cards, billboards, brochures, loyalty cards, posters, print advertisements, and even T-shirt graphics can be augmented in an eye-catching way. Brands will be able to constantly update, change, and add content to their branding, products, and advertisements to boost the worth of their brand presence by adding a dynamic AR detail. Pepsi has successfully incorporated AR in a bus stop screen to get people talking about their brand and give commuters an unforgettable experience that’s about spreading good vibes and having a bit of fun. -- The future of AR is bright. Growing businesses are incorporating augmented reality to get maximum benefits because they know the power of engaging content and entertaining their audiences, supporters, and ideal target demographic. Augmented reality is changing the face of commerce due to its ubiquity and inclusivity. What’s better, KP9‘s WorldCAST engine is a revolutionary and agnostic webAR platform that’s all about giving creative power to the people. When we chose to eliminate coding as a prerequisite to the AR experience, we opened the power of augmented reality content to everyone, helping democratize innovative content possibilities and brand re-imagination.